Updated: Jan 15
Indian businesses - especially the online ecosystem - now needs multi screen interactions to cater to the much younger and nuclear educated user base. The Y-Gen India needs online products/ applications where interaction flow can happen across platforms.
Transactions no more close on a single screen interaction but goes across devices.
Indian e-Commerce or Finding a rented apartment begins on a desktop computer, or on a handy laptop, but the cycle only closes over the small screen - with numerous to-and-fro.
Below infographic from google gives the facts and makes it easy to see how people are hopping between screens and what they are doing on each.
90% of all media interactions today are on some kind of a screen and with 65% of all online purchases beginning on a mobile these stats can’t be ignored.
If your business isn’t geared up with a website that can adapt to these multi screen interactions you could be missing out on valuable sales or leads.